Customer Growth • CRM • Analytics • Loyalty

Turn customer data into customer growth.

Out House Marketing helps businesses use customer data, analytics and lifecycle marketing to increase engagement, retention, purchase frequency and customer value.

From data to action
1. UnderstandCustomer behavior & value
2. IdentifyGrowth & retention opportunities
3. ActivateLifecycle, loyalty & CRM strategy
4. MeasureIncremental business impact
The opportunity

You have the data. Are you getting enough value from it?

Most businesses collect more customer data than ever before. The challenge is turning that data into decisions that improve customer behavior and business performance.

Customer Intelligence

Know who matters

Understand customer value, frequency, recency, segments and behaviors that reveal where growth opportunities exist.

Lifecycle Strategy

Act at the right moment

Build journeys and communications around where customers are in their relationship with your business.

Measurement

Know what actually worked

Move beyond activity metrics to understand customer behavior, incremental impact and revenue outcomes.

How we help

Six capabilities built around customer growth.

Customer Intelligence

Behavior analysis, segmentation, customer value and growth opportunity identification.

CRM & Lifecycle Marketing

Customer journeys, trigger strategy, audience planning and owned-channel optimization.

Retention & Loyalty

Repeat purchase, churn reduction, loyalty engagement and win-back strategy.

Growth Analytics

Marketing and transaction analysis designed to produce actionable business recommendations.

Testing & Optimization

Structured experimentation, A/B testing frameworks and institutional learning.

Marketing Technology Strategy

Get more value from CRM, CDP, loyalty, analytics and customer-engagement platforms.

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Business outcomes

Marketing should produce business results.

Increase purchase frequency
Improve retention
Grow customer value
Increase average order value
Improve loyalty engagement
Reduce attrition
Improve marketing efficiency
Identify incremental revenue
Flagship engagement

Not sure where to start? Start with a Customer Growth Audit.

We evaluate how your organization uses customer data, marketing, analytics and technology, then identify and prioritize opportunities for measurable customer growth.

  • Customer behavior
  • Purchase frequency
  • Segmentation
  • Retention & churn
  • Lifecycle marketing
  • CRM strategy
  • Loyalty performance
  • Promotional effectiveness
  • Measurement & testing
  • MarTech utilization
Learn About the Audit
Who we work with

Built for businesses with customer relationships.

Out House Marketing works with consumer businesses that have meaningful customer data and opportunities to influence future behavior.

Restaurants & hospitality • Retail & ecommerce • Fitness & membership • Entertainment • Consumer apps • Subscription businesses • Multi-location brands

Deep restaurant & QSR experience

Our background includes digital ordering, loyalty, customer frequency, CRM, email, push, promotions and customer analytics. That experience informs our work without limiting the industries we serve.

Why Out House Marketing?

Senior marketing expertise doesn’t always need to live in-house.

Businesses often have plenty of technology and data but lack the specialized resources required to turn them into actionable growth strategies. Out House Marketing provides experienced outside expertise without requiring every capability to be built internally.

Ongoing advisory

Fractional Customer Growth & CRM Strategy

For organizations that need experienced customer-growth, CRM and analytics guidance without adding another full-time position.

Explore Fractional Advisory
Start a conversation

Find your next customer growth opportunity.

Tell us about your customer data, marketing program and business objectives. We’ll determine where Out House Marketing can help.

Schedule a Consultation